Every year, marketing theories change. SEO did as well. Throughout the years, SEO theory has evolved and continued to evolve. The makers of LinkMoses decided to take this into account and included a completely keyword driven stance. LinkMoses allows the marketer to crowdsource the SEO for its products. Crowdsourcing -- excluding your best friend's cousin's roommate who you never met -- is a great way to get great content. A grassroots effort that creates SEO success.
This update also began a complete overhaul for even the most basic of the many methods of SEO. In 2003, the SEO industry had not evolved beyond being pretty much the next generation of direct response marketers.
After the update, the old link juice was no longer passed along to other websites using link building tools, and the value of it completely evaporated. The rankings of the websites started to drop and it was a wake up call to SEOs that they needed to change the way they did backlinks.
This was the first major algorithm update by Google that launched a new era of SEO. In this era, invisible anchor texts, invisible links, and keyword stuffing was the biggest way to get ranked. The Florida algorithm update launched in November 2003. Websites using the spammy techniques the update sought to crack down on were wiped out before the holiday season. 7211a4ac4a